Brain 1st is a fun curriculum and science-based social-emotional learning tool designed to maximize academic achievement and improve mental health in students.
Problem & Objectives
Brain 1st is a new concept, so having people know the significance and potentially massive benefits for their students is a challenge. It takes a generous amount of science-based information to get districts and schools on board. The brand must be educative, comprehensive, and engaging for both students and teachers.
The objective is to show Brain 1st as an essential part of learning and a brand that changes the way we look at education. We want the brand to be serious, but provide fun and inspiration to kids.
I got on board at an early stage of brand development to create a scalable and approachable brand identity system that can be translated easily in the Brain 1st marketing and social media communication. My work included the website as well as the user interface of the platform. Through constant exploration of typography, and a series of colourful and uplifting illustrations, we continually worked on evolving and increasing engagement.
What I learned
We created a story of how raising awareness among Brain 1st audiences leads them to become raving fans. We identified specific problems encountered during each step of the process and created a branded solution for each of those problems. Having a system like this in place makes it easier to make smart and targeted decisions that make sense from every point of view.