Branding & Naming Strategy, Logo Design, Online Advertising, Vehicle Wrapping, Signage, Social Media, Campaign
CLIENT: Korey Robyn – Owner & Model
CREDITS: Tom Smith – Photo & Copy Writing
Kate Erickson – Initial sketch of the symbol
Toronto-based Korey Robyn, is the creator of K Star’s Universe. She carefully hand picks a collection of gorgeous previously owned designer fashion for her online shop. With the tagline “Fashion In Motion”, Korey is gearing up to take K Star’s virtual presence to the street and sell her high-end vintage pieces directly from a specially designed truck featuring the K Star brand identity.
Working closely with the client, I helped to bring K Star to the market with a full marketing and communications campaign that included the initial branding work, logo design, and naming strategy. The logo includes the sub-brands “K Star Closet” and “K Star Truck”, and seamlessly translates to various marketing assets for her social media, Shopify website, truck design and print material.
We really have fun creating and expressing the brand’s “Fashion in Motion” philosophy for all her marketing tools, using the dots patterns in reverse colours and symbol of stars that are in constant expansion.
Branding, Logo Design, Business Card, Poster, Flyer, Banners, Signage, Social Media
CLIENT: Sophie Gingras – President
Iron Open Mind was a triathlon event, which took place in the Old Port of Montreal, that involved movement, yoga, and meditation. The participants of all ages were looking for a non-competitive physical and mental challenge that contained a spiritual dimension.
My role was to create the logo and identity for the event. The focus was not just on sports or yoga; the intent of the design was also to reflect the harmonious and memorable challenge for the soul. To achieve this, we explored some clean sans-serif typography options to clearly demonstrate in the logo itself the three disciplines and a multicolour gradient to represent the diversity. The triangle shaped logo represents the three disciplines of the triathlon linked together as a whole unique experience.
Branding, Logo Design, Website, Floor Plan Packaging, Stationery
CLIENT: Sean Finnigan – Real Estate Agent
Sean Finnigan is a passionate and driven real estate agent who wanted a fresh and new image that distinguishes his personality. We first thought of using his initials, which turned out to perfectly create the form of a key. The analogy is strong given that Sean is renowned for being a “Key Master” in the real estate industry.
The playful typography of the symbol became an integral part of his brand signature. Aligned with the clean and minimal font of the logotype, his logo represents well his motivated, driven and friendly approach.
Website, Poster, Flyer, Social Media
CLIENT: Carole Bessette - Yoga Teacher & Owner
CREDITS: Charle Demers – Web Development
Valérie Paquette – Photos
Sarah Elola - Copy Writing
Carole Bessette is veteran yoga teacher who has been practicing and teaching yoga for more than 20 years. Her beautiful and rustic yoga studio is located in a heritage building in Old Montreal. What differentiates her to other studios is the attention she gives to each individual in their practice as well as the family spirit she creates between students.
Her goal is to attract people working or living in Old Montreal, a hip district well populated with media and design professionals. Her brand identity, originally created by Louise Marois reflects that character with the unconventional and playful typography created with the word YO GA split in two. My role was to adapt and implement the original style to all her collaterals and marketing tools. You can look at her custom Wordpress website here: www.yogacarolebessette.com
Branding, Online Advertising, Social Media, Campaign, Newsletter Design, Poster
CLIENT: Riviera Spa
COLLABORATION: Riviera Marketing Team – Ea, Rebecca, and Melissa
Riviera Spa is a day spa like no other in Dallas, Texas. I developed their marketing materials utilizing their logo and brand elements already in place and gradually modernizing their image. Their marketing material is meant to always keep clients informed on specials & packages inviting and inspiring them to unwind in a serene world — a place that will leave you feeling truly relaxed, revitalized and refreshed.
Branding, Logo Design, Graphic Element, Social Media
CLIENT: Lucie Beaudoin – Owners
Tissus Delorme is a well-known family business founded by my parents 50 years ago in Quebec. It is a shop that specializes in sewing, fabrics, decoration and confection. The goal was to actualize and rejuvenate her brand identity and online presence in order to expand her clientele, as well as motivate younger generations in creating homemade things.
To achieve their goal we ultimately needed to develop an online presence, by making a new website with a SEO strategy and also by developing her social media with a focus on Facebook & Google ads. In recognition of the store’s longevity in the textile industry, we wanted to keep the logo essence recognizable. We kept the original graphic idea of the needle and thread interlacing the fabric sample and highlighted the colours.
Album Cover, Photography, Layout, Print
CLIENT: Angela Inglis
CREDIT: Marco Chapparo - Photo of the Moon
Angela Inglis is a charming and talented singer, musician and composer. Folk mingles with chamber music, Canadian and hints of jazz on Angela's October 2014 release, Echo. I had the great pleasure of capturing her image, to reflect the intimacy, felinity, and romance that characterize the content of her album, Echo.
My role was to visually create the mood and feel of the album in the accompanying graphics for CD and Vinyl packaging and inserts; including photographing Angela for the cover image.
Business Card, Poster, Look Book, Tags, Postcard
CLIENT: Evelyn Fee – Fashion Designer
Inspired by a vision of the world that is both urban and nostalgic, Evelyne Fay sketches the White Label woman in light and dark tones. Her lines are distinguished, elegant and diaphanous, emphasizing the feminity and sensuality. I worked with Evelyn to create marketing pieces that reflect her feminine, deep black and minimal linemark of her brand.
Album Cover, Layout, Print
CREDIT: Shawn Skeir – Artwork
In 2013, Quicksound composed and produced an album with West African musician Alpha Yaya Diallo, an acclaimed guitarist and singer from Guinea who performed all over the world.
My role was to design the CD album for print using the drawings of the artist Shawn Skeir. The colorful and vibrant artwork and playful typography result in an astounding visual and musical journey.
Branding, Logo Design
CLIENTS: Ivana Grubisic and Carla Morales – Owners
Petit Tembo is a Vancouver-based project/boutique, whose focus is on social impact. The store caters to parents with a meticulously edited selection of sustainable products for babies and children.
I developed their logo and visual branding elements. Tembo is the name of an elephant in Swahili African language and grief in English. It was very important for them to not be literal and show the elephant itself, but only the essence of it. They also wanted to have a unique script font for their logotype.
Branding, Stationery, Flyer, Vehicle Wrap, Signage
AGENCY: Coastline Creative Group
COLLABORATION: Byron Dowler – Brand Strategy & Copy Writing
The Wieser Englmann Group, alias We Group is an established real estate marketing group that is synonymous with sophistication. They empower clients through an adaptable, hands-on approach that provided tangible results and successful outcomes.
SOPHISTICATED, ESTABLISHED, APPROACHABLE, EMPOWERING, ADAPTABLE. The new logo and identity reflect these five key terms and are created in such a way to express the brand on various media applications as they apply.
Branding & Naming Strategy, Logo Design, Stationery, Social Media, Email Signature, Newsletter & Sales Sheet Templates
CLIENT: Greg Andruff – Personal Real Estate Corporation
PHOTOS: Redia & Jen Studio
Vancouver Property Finder is a boutique real estate business. Nimble; with the ability to apply a tailored approach for clients who are focused on the Fraser geographical market in Vancouver.
They required a whole refresh of their brand identity to form the foundation of an entire range of promotional materials. The project objective was to keep their logo recognizable with the colors and cross-hair symbol, but modernizing their image to reflect a fresh new voice. We worked to make the photo campaign and portraits look natural and genuine. Lifestyle-oriented imagery instead of a staged team portrait. The overall branding direction was tailored to be functional and straightforward.