Website, Poster, Flyer, Social Media
CLIENT: Carole Bessette - Yoga Teacher & Owner
CREDITS: Charle Demers – Web Development
Valérie Paquette – Photos
Sarah Elola - Copy Writing
Carole Bessette is veteran yoga teacher who has been practicing and teaching yoga for more than 20 years. Her beautiful and rustic yoga studio is located in a heritage building in Old Montreal. What differentiates her to other studios is the attention she gives to each individual in their practice as well as the family spirit she creates between students.
Her goal is to attract people working or living in Old Montreal, a hip district well populated with media and design professionals. Her brand identity, originally created by Louise Marois reflects that character with the unconventional and playful typography created with the word YO GA split in two. My role was to adapt and implement the original style to all her collaterals and marketing tools. You can look at her custom Wordpress website here: www.yogacarolebessette.com