Branding, Logo Design, Graphic Element, Social Media
CLIENT: Lucie Beaudoin – Owners
Tissus Delorme is a well-known family business founded by my parents 50 years ago in Quebec. It is a shop that specializes in sewing, fabrics, decoration and confection. The goal was to actualize and rejuvenate her brand identity and online presence in order to expand her clientele, as well as motivate younger generations in creating homemade things.
To achieve their goal we ultimately needed to develop an online presence, by making a new website with a SEO strategy and also by developing her social media with a focus on Facebook & Google ads. In recognition of the store’s longevity in the textile industry, we wanted to keep the logo essence recognizable. We kept the original graphic idea of the needle and thread interlacing the fabric sample and highlighted the colours.