Tissus Delorme is a well-known family business founded by my parents 50 years ago in Quebec. It is a shop that specializes in sewing, fabrics, decoration, and confection. The goal was to actualize and rejuvenate their brand identity and online presence to expand their clientele, as well as motivate younger generations in creating homemade things.
To achieve their goal, we ultimately needed to develop an online presence, by making a new website with an SEO strategy and by developing their social media with a focus on Facebook ads. The basis is on conceptualizing low-cost but high-impact marketing assets to consistently reach new clientele.
In recognition of the store’s longevity in the textile industry, we wanted to keep the logo essence recognizable. We kept the original graphic idea of the needle and thread interlacing the fabric sample and highlighted the colours.
logo design, branding guidelines, graphic element, social media, digital advertising
CLIENT: Lucie Beaudoin – Owners