Branding & Naming Strategy, Logo Design, Online Advertising, Vehicle Wrapping, Signage, Social Media, Campaign
CLIENT: Korey Robyn – Owner & Model
CREDITS: Tom Smith – Photo & Copy Writing
Kate Erickson – Initial sketch of the symbol
Toronto-based Korey Robyn, is the creator of K Star’s Universe. She carefully hand picks a collection of gorgeous previously owned designer fashion for her online shop. With the tagline “Fashion In Motion”, Korey is gearing up to take K Star’s virtual presence to the street and sell her high-end vintage pieces directly from a specially designed truck featuring the K Star brand identity.
Working closely with the client, I helped to bring K Star to the market with a full marketing and communications campaign that included the initial branding work, logo design, and naming strategy. The logo includes the sub-brands “K Star Closet” and “K Star Truck”, and seamlessly translates to various marketing assets for her social media, Shopify website, truck design and print material.
We really have fun creating and expressing the brand’s “Fashion in Motion” philosophy for all her marketing tools, using the dots patterns in reverse colours and symbol of stars that are in constant expansion.