Branding, Logo Design, Business Card, Poster, Flyer, Banners, Signage, Social Media
CLIENT: Sophie Gingras – President
Iron Open Mind was a triathlon event, which took place in the Old Port of Montreal, that involved movement, yoga, and meditation. The participants of all ages were looking for a non-competitive physical and mental challenge that contained a spiritual dimension.
My role was to create the logo and identity for the event. The focus was not just on sports or yoga; the intent of the design was also to reflect the harmonious and memorable challenge for the soul. To achieve this, we explored some clean sans-serif typography options to clearly demonstrate in the logo itself the three disciplines and a multicolour gradient to represent the diversity. The triangle shaped logo represents the three disciplines of the triathlon linked together as a whole unique experience.